Dear reader, the time has come for real customer.

How many companies are targeting corporate clients as a value written in their statements? How many traders tell their employees that the client is primary? But how many times we were not treated snapped? How many times we have said, "not around here? How many times when we phoned the call center for a problem with your product or service, we have not suffered a nervous breakdown by little? What could I do? Everyone was there just because the tap rajava. Now not so raja.

Some people began to revise prices, restaurants - some of whom have spent some streets - car dealers - taking them out of hand and your fortune valued in the low - or slowly floors - although some are resisting. It's supply and demand, there was an excess of the first and now there is an excess of the second because it was first made, and must find a new balance point. It is time the market in the purest sense of the word, the place where merchants met to exchange, where trading or, if you want, sailed, and seek an agreement that satisfies both parties based on positions where each wants to maximize their benefit. But in this we find, compete on price is risky, since all downhill, downhill, you can get to the other end to deflation and consequent recession, and if not, can we ask the Japanese this they know something.

The point of agreement and not losing customers - or even beat them, why not? - Has come to take care of them, to spoil them. Between the company and the consumer is clear: treat it so polite, generous, helpful, does not mean the same servile; offer fair value for money, without abusing the margins, which today is no longer xauxa; and be generous in claims and complaints.

Among companies that just said is also valid, but we can add the payment conditions. Everybody who was just less treasury and financial institutions do not put easy; information about the increase in delinquencies are common and affect not only mortgages but it is time to trust, not blindly, but with discretion . If our customers as providers have met regularly and on time with us as customers and if we also met with our creditors, perhaps it is time for us suspicious of each other, but to negotiate, reach agreements. If there is doubt, we are transparent, we teach our accounts if necessary, we demonstrate that we have nothing to hide and we are empresarialment solvents, only to suffer the consequences of the financial crisis, if not funded entities, and between us we can finance if in the end everything will stop, and then if we have a crisis of truth the real economy. In the group of micro and small entrepreneurs - who are the majority - we can reach agreement on setting the compensation money and move money without exchanging the respective bills, economy be without them.

In short, I'm talking about solidarity - not charity or generosity or charity - between suppliers and customers, that relationship of mutual support that links the various members of a collectivity in the sense of belonging to a same and group awareness of shared interests, because ultimately, all social crises caused by climatic disasters, earthquakes, wars, ..., the humanity has solved according to this principle, and not an economic crisis is nothing more than a form of social crisis.

It is time to perform breakeven analysis, and know how far we can manage customers, good customers.

Joseph Albet
29-10-2008